My Brest Friend was developed in a laboratory of new moms, babies, and breastfeeding experts who set out to create a pillow whose sole purpose was to answer all the needs of breastfeeding moms and babies.� 50 prototypes and a global patent later, the pillow is loaded with features moms love: Wrap around design secures to the body helping mom and baby maintain positioning and latch-on Back rest helps you maintain good posture during feeding and prevents sore back and neck Firm, flat cushion keeps baby from rolling Adjustable, silent-release strap fits Moms or Dads comfortably and unlatches without waking baby Arm and elbow rests eliminate shoulder stress Convenient Pocket keeps water bottles, burp cloths, phone, and other items within reach