Davines Alchemic Red Shampoo for Natural and Colored hair pH 5.3 Red for red or mahogany hair We blended distilled, pure color pigments with moisturizing and protective ingredients to create this special formula that intensifies color while strengthening and protecting the integrity of the hair. We enriched the formula with Hydrolized Milk Proteins to intensely condition and protect hair, and Panthenol for in-depth moisture and shine. Mild surfactants carefully cleanse hair and color while Olive Oil Peg-7 Esters restore the natural hydro-lipid balance, leaving hair healthy and protected. Use: Apply to wet hair and massage in gently. Rinse thoroughly. Follow with Alchemic Red Conditioner to maintain the vibrancy of color.