Crayola Qwikflip 2 Sided Easel with Magnetic/Dry Erase, Chalkboard and Painting Surfaces all 4 in 1. Easel quickly flips 360 Degrees Over. Item includes Easel, 2 Paint Pots, 1 Eraser and 77 Magnetic Letters and Numbers. Folds Flat for Compact Storage. From its earliest beginnings, Crayola has been a color. They came into being when cousins Edwin Binney and C. Harold Smith took over Edwin"s father"s pigment business in 1885. More than 120 years later, color - along with creativity, learning and most of all, fun - is the hallmark of the Crayola company.