* New and Improved * Best for Baby Naturals * 99% Natural * Helps Strengthen Skin Barrier * No Parabens, No Dyes We love babies. And we love nature. That"s why Johnson"s Baby Naturals nourishing lotion combines 99% naturally derived ingredients and over 100 years of trusted baby care knowledge. Simply made with our Allerfree natural fragrance, our lotion is clinically proven to moisturize for 24 hours to help strengthen baby"s natural skin barrier, leaving skin nourished and feeling soft all day. Designed to be gentle enough for newborns. Moms Trust Johnson"s Always Mild & Gentle