* New * Color Preserving Shampoo * Locks in Color and Boost Vibrancy * Lupine Botanicals Developed to keep your color truer, longer-naturally. Designed for the unique needs of medium-thick hair, this rich-lathering shampoo breathes new life into your color by revealing vibrant shine with each wash. Our Active Naturals formula features color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance. * Scientifically formulated to protect your hair to extend the life of your color. * Perfectly balanced cleansers carefully lif away impurities to enhance color clarity. Developed by our expert team of scientist and a leading stylist, our Active Naturals formulas harnesses the power of nature and science for beautiful, long-lasting color brilliance. Dermatologist recommended for over 60 years.