Aveeno Active Naturals Nourish Shampoo does much more than clean hair. It also nourishes your locks to leave behind healthy, shiny looking hair. This shine shampoo effectively removes dirt and oil and prevents build-up to illuminate dull hair, giving it a vibrant look. This product provides the three key elements that give hair life: strength, softness and shine. The exclusive Active Naturals formula, infused with nourishing wheat complex and palm extract, is designed to feed your hair by replenishing moisture and enhancing reflectivity. This strengthening shampoo targets the weakest part of the hair, fortifying the shaft with protein where it needs it the most. The result is strong hair that resistant to any future damage. This shampoo is tough enough to work on damaged and dry hair.