The new Novation Launchpad has been jointly designed by Novation and Ableton, integrating instantly and seamlessly to provide a powerful and musical way to physically and visually interact with Ableton Live. Whether you’re a DJ, performing musician or studio producer, Launchpad gives you all you need to truly ‘play" Live. Just load up Live, plug in the Launchpad, and you"re ready to roll. With a multi-color 64-button grid and dedicated scene launch buttons, Launchpad is purpose built for triggering and manipulating clips in Live, and it also offers a totally new way of controlling Ableton Live’s mixer. Launchpad"s buttons can be used to sketch out beats with drum racks, and they can be assigned to other functions in Live using Ableton"s "Learn" mode. Launchpad ships with a dedicated ‘Launchpad edition’ of Ableton Live 8, but can control almost any other music software using Novation"s award-winning "Automap" control software. Automap provides a customizable display and editing control maps and allows the user to operate the Launchpad as a standard MIDI controller, creating custom MIDI maps with 72 of its buttons transmitting either CC or MIDI note data. Since Novation was born in 1992, the company name has become synonymous with world-class analog modeling synthesizers and unrivalled MIDI controller keyboards and solutions. The product range continues to receive critical acclaim from the music press and win numerous awards for outstanding technology and usability. Fantastic build quality, true musical instrument feel and intuitive controls are just three of the reasons why Novation"s digital musical instruments are simply a joy to play.