* Clinically Shown to Provide Firmer Looking Skin in Just 2 Weeks * Moisturizes All Day Long * Lightly Fragranced * With Shiitake Mushroom Complex and Wheat Protein * Dermatologist Recommended for Over 60 Years Aveeno Positively Ageless firming body lotion goes beyond long-lasting moisturization to visibly improve the appearance of your skin"s firmness and elasticity. This advanced formula with a natural shiitake complex improves skin texture and provides visibly firmer looking, resilient skin. In fact, you"ll notice result in as little as two weeks. This light, non-greasy lotion locks in moisture so your skin feels softer and smoother all day long. Discover Aveeno Active Naturals ingredients derived from nature and uniquely formulated to reveal skin"s natural health and beauty.