Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there"s more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen"s brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there"s truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the