FIRM HOLD TEXTURE PASTE. HOLD FACTOR 9 Get a thick head with Fat Hed. Watch it explode with shine hold and texture upon application with a firm hold that goes all the way all day long. What it does Provides control and direction to hair Creates root lift and volume Adds texture to the hair Provides a satin finish How to use Apply desired amount massage into the hair with fingers or palms creating texture and pliable hold to define your style.