Goldwell Colorance Soft Color Foam Colorant is a conditioning, temporary coloring foam for increased gloss, color brilliance, and vibrant fashion effects. Free of alkalinity and oxidants (ph 6.8). Each application lasts 6-8 shampoos. Contents sufficient for 5-6 applications. Soft Color can be applied quickly and easily for a variety of services. Colorance Soft Color is a gentle, semi-permanent color foam that creates intensive, vibrant color effects which last 4-6 shampoos. Recommend it as an at-home refresher product for your color clients, that offers longer-lasting color results. A unique multi-functional color product, Soft Color is also excellent for use as an in-salon treatment and as a corrective color tool. -Soft Shading: the quick and soft way to experience with new shades. -Color Refreshing: to refresh colored hair and strands ? in the salon or at home. -Color Correction: quick correction for all color results Available only in 4.2oz/125ml canister, which is sufficient for 5 ? 6 application Features: Conditioning color foam based on direct dyes with a pH value of 6.8. Ideal for salon and home use. A broad selection featuring 20 shades, all aligned with the GOLDWELL color system. New package design. Non-alkaline, non-oxidizing, no ammonia. Brilliant, vibrant and even color results. Achieves up to 80% of its total color intensity after only 5 minutes. Quick and easy application without dripping or skin staining. Lasts for 6 ? 8 shampoos.