New Olay Firm & Lift Deep Wrinkle Treatment works by combining a proven-to-work formula composed of intense moisturisation, vitamins and anti-oxidants, with a precision applicator, to deliver anti-ageing benefits exactly where you need them: * High levels of Olay Moisturiser to provide a plumping effect to reduce the appearance of wrinkles. * Rich in Vitamins (B3, B5 and E), the formula smoothes out the appearance of fine lines and wrinkles, for younger-looking skin. * With Anti-oxidants to help protect skin from free radicals