Understanding your target market and how to target marketing campaigns to different generations, genders and cultures allows the professional marketers to maximize their success and demonstrate true commerciality and return on investment. Throughout this book, I discuss some of the most common socio-demographic profiles such as generations, gender and cultures and cover the key traits of a wide array of potential customers based on their motivations and consumption patterns. This book also includes some of the key profile types on Facebook, Twitter and Klout. Social Media Networks are the first platforms that provide a clear direction on the likes and dislikes of certain groups or individuals and such insights help to better understand an individual"s life cycle, interests and purchasing habits. A comprehensive guide to targeted demographic marketing, this book will help any marketer understand their audience better and help them to target the right market for them in the right way. Let me give you a quick overview of what you"ll find in the book: Understanding Demographics & Psychographics What Are Marketing Demographics?What Are Marketing Psychographics? Marketing To Baby Boomers Who They AreWhat They ThinkHow They Use Internet & Social MediaShopping HabitsWhich Marketing Vehicles You Should Use To Reach Them Marketing To Generation X Who They AreWhat They ThinkHow They Use Internet & Social MediaShopping HabitsWhich Marketing Vehicles You Should Use To Reach Them Marketing To Generation Y Who They AreWhat They ThinkHow They Use Internet & Social MediaShopping HabitsWhich Marketing Vehicles You Should Use To Reach Them Marketing To Generation Z Who They AreWhat They ThinkHow They Use Internet & Social MediaShopping HabitsWhich Marketing Vehicles You Should Use To Reach Them Marketing Across Cultures American Consumer Traits The Chinese Consumer The European Consumer The Indian Consumer The African Consumer The Middle East Consumer The Australian Consumer Marketing Across Genders Getting Customers To Buy From You Marketing To Men Marketing To Women Social Media Profiles Types Of People On Facebook Types Of People On Twitter Types Of Influencers In Klout Marketing Tags: targeting, demographics, marketing across generations, marketing across cultures, marketing across gender, facebook, twitter, klout, baby boomers, gen x, gen y, gen z, social media, customer engagement.