The Alex Toys Click Click Camera is Baby"s first camera! You can turn and click it, has lights and music feature, plays 6 melodies, and the picture changes. From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of children"s creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children"s furniture, Rub A Dub, Tub Tunes, and Tub Joy bath toys, ALEX Little Hands preschool products and ALEX Jr., a line of luxurious plush and bath products for baby.