Grab your fishing pole and hook a big one! The plastic fishing pole is the perfect size for little anglers as they hook colorful EVA foam fish. Comes with fishing pole, 3 fish, a starfish and a crab. From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of children"s creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children"s furniture, Rub A Dub, Tub Tunes, and Tub Joy bath toys, ALEX Little Hands preschool products and ALEX Jr., a line of luxurious plush and bath products for baby.