Getting to Know Esri Business Analyst is a workbook for business professionals and analysts who need to better understand their customers and markets. The workbook is a primer for Esri® Business Analyst™, a suite of products that merges Esri’s demographic and business data, detailed maps, and advanced spatial analytics with an organization’s data to help make better business decisions. The book’s step-by-step exercises demonstrate the use of Esri® Business Analyst™ Desktop to grow a hypothetical start-up business into a national enterprise. Getting to Know Esri Business Analyst teaches a range of analyses, including trade area analysis, site selection, and customer profiling and segmentation to reveal patterns, trends, and business opportunities. The workbook is also suitable for use in college-level marketing and business courses. The exercises in the book require ArcGIS® Desktop 9.3.1 software, Esri® Business Analyst™ Desktop 9.3.1, and the Business Analyst Segmentation Module 9.3.1. A DVD containing data for working through the exercises is included, and a free 30-day trial to a premium subscription of Esri® Business Analyst Online SM is provided.