The wake up show is the most listened to hip-hop radio show on the planet. Heard in over 19 markets and three countries, the show reaches out to hip-hop listeners across the world. Eleven million people tune in weekly to "Wake Up!" Of course this was never the master plan for Sway and King Tech. When they decided they were going to give this radio thing a shot eleven years ago, the idea was to maybe get on the air a few times a week and introduce the underground sound of hip-hop to the listening audience. But, that was just the beginning.