Rebel of the Arts and Crafts Movement, in 1894, Elbert Hubbard founded the Roycroft artisan community in East Aurora, New York. With a seemingly cavalier toss, he threw away his lucrative career at the forefront of business and advertising to champion the ideals of the Arts and Crafts Movement. But he was an irrepressible character known for his eccentric style, bloated ego, sharp wit, and pointed criticism. Some hailed him as a prophet and a philosopher; others called him a charlatan and a fraud. Did he truly believe and espouse the ideals of Arts and Crafts? Or did he exploit them for his own advancement and search for immortality? Through evocative cinematography and compelling storytelling, explore Elbert Hubbard s extraordinary life and its important reflection of this uniquely fascinating time in American history.