An¡bal Soler, an advertising executive who excels in creativity, is on the verge of madness. He surrounds himself in a fantasy world of exotic characters who he has gathered across his life. An¡bal begins to hallucinate that a model in a billboard called Sexy Chic flirts with him. Our hero begins to crazily and passionately fall in love with the fantasy of love and beauty that Sexy Chic represents. This new romance begins to cause him to have serious problems in his work and personal life.