In Effect offers an unparallel selection of groundbreaking uses of materials, processes, and finishes in graphic design and packaging from an international selection of the most creative practitioners in the industry. From laser cutting, binding, and folding to letterpress, ink, embossing, and lamination, this cutting-edge work explores fresh approaches and new ways of thinking for designers working in graphic design and packaging. Showcasing pioneering examples of innovative materials and technology in design using a wide variety of techniques, this book is essential for all graphic designers wanting to stretch their skills to the limit, find fresh inspirations, and design solutions for their artwork.