There is a visual universe that children immediately recognize. Enter a bookshop with your children, and you can be sure they will quickly be drawn to the department aimed at their own age. What are these indescribable ingredients that inspire their interest and emotions? What are their tastes and preferences? And how can we ensure that what children like, will meet their parents" approval? Growing Graphics Design for Kids opens a window to this visual universe of children at different ages, presenting a multitude of graphics aimed at them: Logos and characters, corporate identity, packaging, labels, catalogues, brochures, posters, invitation cards, books, educational material, web and multimedia design, exhibitions, signage etc.