This is a special collection of image characters and symbol marks designed for use as PR tools for companies, organizations, products, and events. In addition to advertisement, novelties, packaging, and other actual examples of their application, the works showcased in the book are introduced together with design concepts and character profiles. Categorization by type of business presents the contents of the book in a way that provides insight to the farthest possibilities of character marks being used in a private way by businesses and organizations.