Absolute Appeal collects the most original direct mail designs from the past few years; designs that showed ingenuity in attracting their targeted customers. Detailed visuals and insightful text reveal the creative concepts, the use of conventional as well as unusual materials, and the strategy behind the designers’ works.The designs are organized by genre so that professionals of all fields can easily find designs related to their vocation. Regardless of genre, all of these designs are presented to inspire professionals of all kinds, whether they are in fashion, food & restaurant, academia, living, or retail—they can not help but admire the ingenuity of these ideas.