Buzzmarketing: Get People to Talk About Your Stuff
Price 13.98 - 25.41 USD
EAN/UPC/ISBN Code
9781591842132
Author
Mark Hughes
Producer
Penguin Group
Pages
256
Year of production
2008
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.??Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.