Basics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images. * Understand design briefs, target markets, creating collection themes * No-nonsense text and more than 200 full-color illustrations * Case studies with contemporary designers