Blue Box was founded in 1952 with a vision of making a line of children"s toys and products that were both educational and fun. More than half a century later, Blue Box is furthering that vision in 2010 by enhancing its product line to meet the needs of today"s parents, thus debuting a new brand, BKids. BKids products have a contemporary look and make playtime fun, easy, and enjoyable for parents and children of the 21st century. Hook the three stuffed animals to the arch and watch them swing. The cute soft colorful characters keep babies content and happy. A great play anywhere companion.