New Look! Same Trusted Formula Dermatologist Recommended Since 1900 With Cooling Menthol Immediately Relieves & Calms Itchy, Dry Skin External Analgesic Lotion Dermatological SkincareProvides immediate relief to dry, itchy skin with a treatment specially formulated to calm, soothe, and moisturize.This non-greasy formula immediately calms itchy skin and provides relief that lasts up to 8 hours. Dermatologist recommended Cooling menthol formula provides relief for itchy, dry skin Appropriate for use on children and for atopic dermatitis Free of fragrance and dyesEucerin PromiseYour skin is much more than your body"s protective shield. For over 100 years Eucerin has pioneered skincare innovation and today we are recognized by dermatologist as one of the leading and most recommended brands. Our products are designed to protect, repair, and enhance the health of skin - Giving the feeling of confidence that comes from radiant, healthy looking skin.Use for the temporary relief of itching associated with minor skin irritations