* For All-Natural Babies * Safe to Swallow * Gently Cleans Teeth & Gums * Dye-Free Clear Gel * Helps Remove Plaque & Promote Good Oral Health * No Fluoride, Saccharin, Parabens, Sulfates, or Toxins * Specially Formulated With Natural Based Ingredients Hi, We"re Kevin & Keith... As family guys (wife, kids, dog, cat) we"re kind of compulsive, in a good way, about creating a clean, safe and healthy environment for our babies, our pets and ourselves! We make a whole range of products that are naturally safe and gentle and always do what they promise. Let us know what you think!