For medium to light tan complexions with neutral undertones. Some women just have "it." You know "it" when you see it... women who possess a mysterious, intangible, magnetic vibe. It"s almost as if an invisible spotlight is shining on them. When they walk into a room, everyone notices. They are gorgeous from the inside out, and this positive, enchanting aura follows them wherever they go. As true Everyday Minerals beauty-nistas, I believe that we all have "it." Now, it"s easier than ever to achieve "it" status with my brand new It Base. Fabulously flawless and subtly sexy, command the spotlight and make others notice your "it" factor! Our products are always vegan and cruelty free. We have signed with Leaping Bunny & PETA.