* 3 Generations * USDA Organic * Excellent Source of ALA Omegao-3† * 5 g Fiber | 4 g Protein | 0 g Trans Fat * Per 30 g Serving * Whole Grain 10 g or More Per Serving * Eat 48 g or More of Whole Grains Daily * Quality Assured International Certified Organic * Non GMO Project Verified †Contains 0.4 g of ALA Omega-3 per serving, which is 25% of the recommended daily value of 1.6 g We"re so happy our paths have crossed. Was it the tasty trail of lightly-toasted multibran that led you here? Maybe you were looking for a source of good fats and fiber when you came upon delicious omega-rich flax flakes. Or, did you just have a craving for a big bowl of cereal? Whatever your reason for joining us on Nature"s Path, we"re glad you"re here. And if you want to find more foods that are good for you, your family, and the planet, here are the signs to look for. Certified Organic Unlike "natural: label claims, certified organic products are guaranteed to have been grown without chemical herbicides and pesticides, and there are never synthetic preservatives or additives. Because, really who wants any of that for breakfast? Non-GMO "GMO" stand for "Genetically Modified Organisms". Doesn"t sound too tasty, does it? The Non-GMO Project agrees, and their verification assures you that our products are made in a kitchen - not in a lab. Whole Grains Food made from whole grains have all the essential parts and naturally occurring nutrients for the entire grain seed, and the Whole Grain Stamp"ll let you know how much you"ll get per serving. "Growing up on an organic farm, I learned a lot about caring for the land and the importance of good stewardship. As my father Rupert use to say, "Always leave the Earth better than you found it". Those wise words flavor everything we do here at Nature"s Path. Being a family-run, independent company, we"ve had the freedom to place people first and get behind the things we"re passionate about. Things like tracking down exotic new ingredients and super foods, supporting family & organic farming, championing wildlife conservation and showing leadership in support for food banks and urban gardens. Things that matter, to us - and to you." Arran Stephens , Founder & Garden-Keeper