Non-Toxic Naturally-Derived Ingredients Hypo-Allergenic Phosphate Free Dye Free Cleans Thoroughly Removes Stains Enhances Softness Specifically Formulated for HE & Standard Machines Per-Measured Concentrated Powder Pods No Mess + No Clean UpGrabGreenWhy Grab? - pre-measured pods, convenient, easy to carry, no mess + no waste, all temperatures, HE compatibleWhy Green? - non-toxic naturally-derived ingredients, no animal testing, no optical brighteners, dye free + phosphate free, safe for septic systems