* For All Your Baby"s Sensitive Areas - Face Friendly * Works Hard. Plays Safe * Naturally Safe & Gentle * Hypoallergenic * Ideal for Newborns * Specially Formulated with Natural, Plant-Based Ingredients * Biodegradable Wipes Hi! We"re Kevin & Keith As family guys (wife, kids, dog, cat) we"re kind of compulsive, in a good way, about creating a clean, safe and healthy environment for our babies, our pets and ourselves! We make a whole range of products that are naturally safe and gentle and always do what they promise. Let us know what you think! Our biodegradable, SLS, bleach and paraben-free formula lets you wipe your wee ones with no worries. Plus, special skin conditioners and emollients gently nourish as you clean. With better skin hydration than the leading brands, our wipes are at the forefront of clean behinds!