99.08% natural. Natural Products Association certified. Cleanse and comfort your little bee, naturally! Make bath time fun, naturally! Wrap your baby in a blanket of bubbles with this tear-free and SLS-free formula. A gentle cleansing complex made form coconut and sunflower oil is combined with nourishing soy protein to wash baby"s skin without irritation. We"ve added glycerin to moisturize and a touch of vanilla extract to help calm and comfort baby. Sulfate free. Paraben free. Phthalate free. No animal testing. Never any sulfates, parabens, phthalates or petrochemicals.