High-quality heirloom rice grown on small family farms in limited quantities. Known for exceptional cooking quality, taste, texture, color and nutritional value. Whether you use rice as your main dish or a side dish, choose only the best! Legend tells us that this ancient grain was once eaten exclusively by the Emperors. Today, this medium-size Chinese black rice can be enjoyed everyday and is prized for its delicious nutty taste, soft texture, and beautiful rich deep purple color. High in nutritional value, Organic Forbidden Rice® is rich in iron. Unlike other black rice from Asia, it is not glutinous or rough and cooks in only 30 minutes to produce a superior flavor, texture, and color. Product of China.