* Estd 1790 * Unbleached Flour for Cake and Pastry Recipes * Enjoy Moist, Tender Cakes without Added Chemicals * 100% Committed to Quality Best Flour King Arthur unbleached, unbromated flour is milled to our exacting specifications from only the finest American wheats. The success of your baking depends on the flour you use: why not choose the best? King Arthur Flour: quality you can count on since 1790. Bake Delicious Cakes Chemical bleach in your child"s birthday cake? Not when you use King Arthur unbleached cake flour. Other national brands of cake flour use the chemical action of added bleach to produce cakes with an ultra-fine texture and an artificially white color. King Arthur cake flour produces a medium-fine texture cake, moist and flavorful, with absolutely no added chemicals. Bleached cake? Not when you bake with King Arthur.