* All Natural Since 1971 * A Deliciously Crunchy Medley of Whole Grain Oats, Wheat, and Corn * Over 50% of Your Fiber Needs * Honest Goodness * Whole Grain 24 g or More Per Serving * Eat 48 g or More of Whole Grains Daily Benefits Per Serving * 14 g Fiber * 50% Whole Grain * Low Sodium Barbara"s Promise Back in 1971, Barbara started our company with a simple plan - to make wholesome food taste great. Barbara selected her ingredients carefully and left them just as nature intended. Minimally processed to leave the nutrients intact, she never added artificial flavors or preservatives. Thanks to Barbara, we bring you nature"s ultimate recipe for healthy food. * Get whole oat love - for the protein and important nutrients, they deliver good health. * Boost your energy with iron-rich wheat bran. * Corn meal brings a bit of sweetness. * The natural fiber of crunchy whole grains may help in the fight against some types of cancer*. *Low fat diets rich in fiber-containing grain products, fruit, and vegetables may reduce the risk of some types of cancer. Dietary Features * 24 g Whole Grains per serving is 50% of your Daily Whole Grain Needs * Over 50% of your Daily Fiber Needs * Good Source of Iron * Heart Healthy * Low Sodium * No Artificial Flavors, Additives or Preservatives * Vegan * Kosher