41 g Whole Grain Per Serving* Since 1960 100% Natural Clusters of Whole Grain Rolled Oats Sweetened With Fruit and Evaporated Cane Juices Of Pure Enjoyment 100% Whole GrainFor nearly 50 years, Back to Nature has been passionate about creating foods with wholesome grains, real nutrition, and the delicious flavors of nature without artificial preservatives, flavors, or colors. We start with honest ingredients and combine them to create great-tasting recipes from the good things nature gives us.Here"s the Great Stuff about Classic GranolaClusters of wholesome granola made with whole grain rolled oats, lightly sweetened with fruit and evaporated cane juices. Classically simple. Simply delicious. Excellent Source of Whole Grain* No Artificial Preservatives, Flavors, or Colors 4 g Dietary Fibers 0 g Trans Fat Sweetened with Natural Ingredients*Nutritionists recommend eating 3 or more serving of whole grain foods per day (about 16 g per serving or at least 48 g per day).Simple ingredients. Simply delicious. Simply good.