Rabbit of Approval - Organic Made with 100% Real Cheese- Organic Valley Family of Farms Absolutely Nothing Artificial Our Farms Produced this Without Antibiotics, Synthetic Hormones, or Pesticides USDA OrganicDear Friend,Perhaps you noticed the Organic Valley logo on the front of this box? Yes! Annie"s has partnered with a kindred company, a cooperative of organic farmers who created Organic Valley Family of Farms. What a pair! Annie"s and Organic Valley - pioneer companies that have led the way for the past 20 years.Remember when "orange" meant "artificial," and all Annie"s cheese was white? Now the Organic Valley cheese in Annie"s products, whether orange or white, is made from organic milk that comes from contented cows raised on totally organic pastures. And the orange color? That comes naturally from organic annatto seed. No chemical dyes, ever.While savoring the taste of Annie"s Organic Shells & Real Aged Cheddar, know that you are supporting organic family farmers who meet and often exceed regulations requiring ethical, responsible stewardship of both livestock and this fragile Earth. Powerful stuff!Bye for now, Annie