* Made With Food Grade Ingredients * 100% Natural & Safe * Smells Like Fresh Herbs * Cruelty Free Eco-Me asked Dave to mix natural ingredients for a safe and effective all floor cleaner. What does natural mean to you? For Dave it means safe ingredients that don"t skimp on cleaning power and keeps his family safe & healthy. "We think that"s Pure Genius, thank you Dave." Dave says: Vinegar cleans tough dirt, grime & odors. Coconut oil protects surfaces.