* 100% Whole Grain 45 g or More per Serving * Eat 48 g or More of Whole Grains Daily * Non GMO Project Verified * Gluten-Free * For Celebrations All Year Long * Whole Grain Lundberg Christmas Rice is a unique, festive red rice for the holidays or any occasion. This delicious, whole grain rice is grown using Lundberg"s eco-positive farming methods that improve the soil while protecting the air, water and wildlife. We care for our rice from planting to packaging to ensure you always receive the highest quality rice.