* Conscience-Clearing Power * Since 1868 * Non-Toxic * Biodegradable * For All Machines Including H•E * Free Yourself A Natural History From a bluff high above the Mississippi River in Winona, Minnesota comes the purity of Watkins. It"s wholesome, and it"s never "doctored up" like some big city factory products. Watkins has been good and natural through and through since 1868. We invented eco-friendly products (Of course, we didn"t exactly know it at the time, but our instincts were right.) J.R. Watkins Natural Liquid Laundry Concentrate uses 74% less water than regular 100 oz detergents. This 32 oz compact packaging uses less than half the plastic of a standard 100 oz bottle which means less waste and less impact on the environment! This natural formula contains a soy-based fabric softener to leave clothes feeling soft and clean. Gentle enough for baby clothes, delicate fabrics and hand washing. Ideal for both front loaders and high efficiency washers.