* Conscience-Clearing Power * Since 1968 * Non-Toxic Biodegradable * Free Yourself * Superior Quality Since 1868 J.R. Watkins natural plant-based formulas are: * Ammonia Free * Dye Free * Phosphate Free * Sodium Lauryl Sulfate Free A natural history. From a bluff high above the Mississippi River in Winona, Minnesota comes the purity of Watkins. Watkins has been good and natural through and through since 1868. We invented eco-friendly products. (Of course, we didn"t exactly know it at the time, but our instincts were right.)