* Environment Friendly Products * 100% Unbleached What"s an environmentally friendly cup of coffee? It"s one made with If You Care premium quality, unbleached, beige coffee filters. As no chlorine is used to bleach them, no chlorine is dumped into our lakes and streams. If You Care filters won"t affect the taste of your coffee, but using them will help reduce the amount of pollution in our environment. Thank you for caring.