New Omega-Rich Fish Oil for Mother and Baby 100% Wild Alaskan Salmon Nature"s Whole Complement of Sixteen Omega"s 3,5,6,7 and 9"s Nurture: Helps promote baby"s brain and eye development Protect: Pure wild Alaskan salmon, helps support a healthy pregnancy Nourish: Natural Source of Omegas + Vitamin D + Astaxanthin Helps Baby"s Brain Dietary Supplement 100% Sustainably Wild-Caught SalmonA Whole New Approach To Fish OilNew Chapter is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, high-heat processed and "purified" oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega Prenatal is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature"s bioavailable, effective, and whole basket of vital fatty acids and beneficial nutrients.Omega Oils & Optimal HealthNatural salmon oil contains a balance of vital Omega 3,5,6,7 and 9"s, often referred to as "good fats". These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues. They have been shown to benefit cardiovascular, immune system brain, and digestive health.Omega Oils & PregnancyWild salmon oil is an excellent source of whole DHA - which is important for fetal development of the brain and retina during pregnancy and through the first year of life. Emerging research also suggests that other omega fats, including EPA and AA, play an important role in delivering this critical DHA to the fetus and in promoting a healthy pregnancy.Clearly Different: Conventional Fish Oil / WholemegaThe Difference is ClearThe dull, yellow hue and watery texture of conventional fish oil capsule is symbolic of "purified" products. This heavy distillation (which can be necessary to remove contaminants) can fractionate, isolate, and destroy beneficial compounds that give fish oil its naturally vibrant color and clarity.Wholemega Prenatal, however, delivers an oil that is striking in color and transparency. The brilliant hue in Wholemega Prenatal comes from Astaxanthin - an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega Prenatal preserves this antioxidant as well as numerous other beneficial compounds - including Vitamin D. In fact, this whole oil is delivered from a government inspected Food Grade facility.The Benefits of WholeWholemega Prenatal is a true expression of nature"s wisdom. By using only sustainably caught Alaskan salmon- among the world"s cleanest and most pure fish stocks in the world - chemical processing to deliver purity is not required. Our extra virgin, low-heat process is all that"s needed to deliver Nature"s whole basket of vital Omega fatty acids and naturally beneficial nutrients, like Vitamin D and Astaxanthin as a Food Grade oil, Wholemega Prenatal is extensively tested for detectable contaminants that other fish oil products must purify or distill out.EffectivenessFor optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g. modulate inflammation) and increases membrane fluidity. As demonstrated in a human clinical trial, Wholemega Prenatal has been shown to incorporate into peripheral blood mononuclear cells (PBMCs)-allowing fish oil to provide its beneficial effects.Additionally, Wholemega Prenatal has been shown to down-regulate arachadonic acid(AA); helping to restore the natural balance of Omega -3 (EPA) to Omega-6 (AA) fatty acids. Data also indicates Wholemega Prenatal may down-regulate C-Reactive Protein - a key marker for heart health - and help maintain healthy cholesterol levels already within a normal range.A human clinical study demonstrates the change of Omega-3 fatty acid content (EPA & CHA) in cell membranes (PBMC) after consuming Wholemega Prenatal.