* With an Exclusive Antioxidant-Powered UV Fade-Resistant System * Embellish Platinums with an Exotic White Berry Blend for Lasting Multi-Dimensional Radiance * Protect while Flaunting the Most Natural Grays to the Sassiest, Whitest of Blondes * Eco Chic Technology * Eco Chic Hair Care * Beauty From the Elements is Chic on The Street Flaunt your gray, light your white Perfectly Platinum Colorflage Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji and Juniper synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine. Protect. Defend. Shield. Restore. * Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity. * Defend: Super silicones seal in high-watt shine while defending hair against thermal damage. * Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out. * Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength. Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.