Giovanni Colorflage Color Defense Shampoo Beautifully Blonde Description: * Enliven Blondes with a Brightening blend of Apricot and Wild Berries for Lasting Multi-Dimensional Radiance * Protect While Revealing the Depth of Naturally Sun-Kissed to Boldly Gold Blondes * With an Exclusive Antio-xidant-Powered UV Fade Resistant System * PurePremium Technology * Organic Hair Care Dazzle by Day, Light the Night Beautifully Blonde Colorflage Shampoo illuminates diverse shades of blonde for long-lasting color and super-sleek shine, naturally. A brilliant-brightening cocktail of Goji, Apricot and restorative Wild Rose Berry synergistically combined with other powerful ingredients so diverse shades intensify to dazzle by day and light the night. Protect. Condition. Defend. Renew. Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and intergrity Condition: Nourishing, antioxidant-powered conditioners shields against color wash-out Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair "new" PurePremium Technology blends the purest ingredients with advance applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results. Free Of Sulfate, animal by-products, animal testing. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease. • Giovanni Colorflage Color Defense Shampoo Beautifully Blonde Directions Suggested Use: Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Beautifully Blonde Colorflage Coniditioner. Ingredients: Aqua (purified water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, glycerin, panthenol, sodium chloride, glycol distearate, sodium benzoate, amodimethicone, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, annatto, cinnamidopropyltrimonium chloride, crocus sativus flower extract, curcuma longa (turmeric) root extract, achillea millefolium extract, althea officinalis root extract, betula alba extract, *prunus armeniaca (apricot) fruit extract, *rosa canina (rose hip) fruit extract, *lycium barbarum (goji) fruit extract, fragrance (includes essential oils). *Asterisk indicates ingredient is certified organic by guaranteed Organic Certification Agency.