Giovanni Colorflage Color Defense Shampoo Boldly Black Description: * Embolden Black hair with a Licorice and Blackberry Blend for lasting Multi-Dimensional Radiance * Protect While Flaunting the Deep, Mysterious Depth of the Darkest Hair * With an Exclusive Antioxidant-Powered UV Fade-Resistant System * PurePremium Technology * Daily Color Defense * Organic Hair Care Black is the New Black Boldy Black Coloflage Shampoo shows off deep tones and exquisite mystery for long-lasting and super sleek shine, naturally. A brillians berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and b lack dark-hari highlights to the surface. Protect. Condition. Defend. Renew. Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and intergrity Condition: Nourishing, antioxidant-powered conditioners shields against color wash-out Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair "new" PurePremium Technology blends the purest ingredients with advance applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results. Free Of Sulfate, animal by-products, animal testing. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease. • Giovanni Colorflage Color Defense Shampoo Boldly Black Directions Suggested Use: Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Boldy Black Coloflage Conditioner. Ingredients: Aqua (purified water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, glycerin, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, panthenol, glycol distearate, sodium chloride, sodium benzoate, amodimethicone, charcoal powder, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, butylene glycol, cinnamidopropyltrimonium chloride, melia azadirachta leaf extract, juglans regia (walnut) leaf extract, melia azadirachta flower extract, amino esters-1, *glycyrrhiza glabra (licorice) extract, *rubus deliciosus (boysenberry) extract, *rubus fruticosus (blackberry) extract, krameria triandra root extract, sarothamnus scoparius extract, eclipta prostrata extract, lawsonia inermis (henna) extract, ocimum sanctum leaf extract, corallina officinalis extract, moringa pterygosperma seed oil, fragrance (includes essential oil). *Asterisk indicates ingredients is certified organic by guaranteed Organic Certification Agency.