* New formula! * For softer, silkier, more moisturized skin * Now with Goat"s Milk, Soy, Vitamin E & more! * All natural · pure vegetable base · no animal fats With ingredients like Goat"s Milk, Soy and Wheat Germ Oil... Moisture Bar smoothes and softens skin - rather than dry skin as do most soaps. It"s just like a moisturizer! And if you have sensitive skin - or ever suffer from flakiness or "itch", Moisture Bar will be a revelation! Perfect for children"s delicate skin too. Too rich to be called a soap, Moisture Bar brings everyday cleansing into the realm of skin care.