* Heirlooms- A Gourmet Aromatic Whole Grain Red Rice * Gluten-Free * Family Farms Since 1937 * Whole Grain * Vegan * Non GMO Project Verified * Good Taste * Good Health * 100 Whole Grains 45 g or More Per Serving * Eat 48 g or More of Whole Grains Daily * BPA Free Heirlooms Share our treasured collection of distinctive rice varieties with your family. Cultivating A Family Tradition Over the years, the Lundberg family has produced high quality Eco-Farmed rice products. It"s our passion and has been for over three generations. We pride ourselves on growing rice that is good for you and the environment. We"ve grown our rice sustainably, long before anyone used the word. Our farming methods conserve water resources, build soil integrity, and support a healthier ecosystem. At Lundberg Family Farms, we specialize in Eco-Farmed, whole grain and gluten-free rice products. Nothing fancy there, just lots of natural deliciousness. Thanks for supporting sustainable farming! -The Lundberg Family Wehani Gourmet Brown Rice Rogue & Handsome Honey-red grains separate when cooked, for a truly handsome presentation. The distinctive aroma will fill your kitchen with the promise of an irresistible nutty flavor. Non-GMO Project Lundberg Family Farms supports the consumer"s right to choose foods that have not been genetically modified. This product has been produced in accordance with the best practices of the Non-GMO Project Standard.