All Natural Naturally Nutritious No Salt Added Kosher Pareve Whole Grain - Excellent SourceRice, the "Symbol of Life and Fertility". The second largest world crop, rice is a staple food in Asia, where it is traditionally grown on small paddies and harvested by hand. We use whole grain brown rice to make our delicious puffed cereal so you can enjoy a wheat free, fat free breakfast treat. Whole grain cereal A sodium free food A fat and cholesterol free food Vegan All natural-no artificial anything! No added salt No added sugar+ +This is not a low calorie food. See Nutrition Facts Panel for sugar and calorie content.